BTB: BURRITOS, TACOS & BEER

Creating a restaurant complete with logo, menu, taco holders, and thought into interior design.

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THE BRANDING

BTB: Burritos, Tacos, and Beer is a restaurant that takes quality food seriously but doesn't take itself too seriously when it comes to naming the menu.

Menus and taco box made with laser cut plywood to create reusable wooden boxes as taco & beer holder. The choice of wood comes from research where people associate the quality of the physical space to the quality of the food. People associate heavy plates, silverware, and menus with higher quality food. Laser cut menu clipboards display the food and beer while maintaining an earthy rustic feel. Personalization provides a unique customer experience (and helps out those picky eaters) with the "build your own" menu.

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PHOTOS

Photos taken using my Olympus E-M10MarkII and edited in Lightroom. 

Tacos photographed from Foxy Loxy Cafe on Bull in Savannah, GA.

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