Envisioning the future of search architecture

At the time of our audit, Bing users struggle wit h inconsistent answer layouts and information density. They often have to “filter ” through content to find what they ’re looking for. Bing is consistent ly shape-shifting within linked experience queries and dozens variations of designs for similar answer cards. Our goal is to shift focus to clarity and simplification within design.

We compiled an audit of Bing for core segment areas in a team of two designers and researchers to better understand the core design experience of Bing we sectioned the whole pages down to individual answer slices to view variants, inconsistencies, components used, and volume of designs across Bing to be accounted for future migration efforts.