Microsoft Shopping
Helping people make sense of a busy, commercially driven surface with MSN Shopping
Microsoft WXC
Content · User Trust · Research
2021-2022
On the Microsoft Shopping team, I worked on high-traffic MSN shopping experiences where the core challenge was helping people make sense of a busy, commercially driven surface without turning it into a noisy ad wall. My focus was on content hierarchy and layout. I iterated on the size and placement of product photography, price, copy, and brand marks, testing different configurations to understand how image prominence, color, and logos influenced what people noticed and clicked on. This work led to clearer rules around how much visual “weight” any one element could have, so the page felt balanced and trustworthy even when multiple brands were competing for attention.
I also became an advocate for rethinking the “zero state” experience. The existing approach surfaced a random mix of brands and categories, which made the page feel generic and easy to ignore. I pushed for a more intentional entry experience that invited people to shape what they saw—using prompts, curated starting points, and more thoughtful defaults so the feed felt like it responded to them rather than shouting at them. While the exact implementation evolved over time, that shift in framing helped move the team toward personalization patterns that were grounded in user intent instead of pure ad inventory.
Across this work, I translated visual and behavioral insights into concrete design decisions, implementation-ready specs, and phased releases that let us ship improvements incrementally while protecting user trust.
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